Guided by science. Built with intent, down to the name.
At Novudent, we believe oral care should be guided by science. Our formulations are developed around clinically studied ingredients — Nano-Hydroxyapatite for enamel remineralization and Potassium Nitrate for sensitivity relief — thoughtfully combined for gentle, everyday use. This principle shapes not only what goes into our formulas, but how we build the Novudent brand: with precision, integrity, and a long-term commitment to oral health. Novudent — Novu for new, Dent for teeth — is a commitment to remineralize and renew every smile through science-backed, biomimetic technology.
Advanced Remineralization
Powered by Nano-Hydroxyapatite, our biomimetic formula helps attract and bind calcium and phosphate ions to weak areas, supporting the natural remineralization process and restoring enamel’s mineral balance.
Sensitivity Relief
With Potassium Nitrate, it works on the nerve endings inside the teeth to reduce sensitivity and effectively block pain signals, so you can enjoy your favorite hot, cold and sweet foods with comfort.
Designed for Daily Oral Care
Formulated for adults and children above 12 years. Gentle for everyday use while providing effective sensitivity relief and supporting stronger enamel.
Trusted Oral Care Innovation
Developed with modern science and high-quality ingredients for a healthier, stronger, and more confident smile.
What makes Novudent Unique ?
Clinically-inspired formulation
Uses scientifically recognized ingredients for enamel remineralization and sensitivity relief.
Gentle formulation
SLS - free , Paraben free composition that supports the mouth's natural balance for everyday use.
Dual Expression Of Care with
5% w/w N-Hap ( Ca₅(PO₄)₃(OH)) & 5% w/w Potassium Nitrate ( KNO₃)
Mineral - Based Oral Care
Strengthen • Protects • Restores
Bio-mimetic Repair System
Repairs enamel at a microscopic level
Sodium Monofluorophosphate
1000ppm
Say hello to Nano- hydroxyapatite
Meet the Mineral Your Enamel Knows
Nano Hydroxyapatite (nHAp) consists of ultra-fine particles of hydroxyapatite — the same mineral that naturally makes up your tooth enamel. A biomimetic approach for everyday enamel care.
Nano in Size
Ultra-fine particles for effective oral care.
Inspired by Nature
The same mineral that makes up your enamel.
Helps Remineralize
Supports stronger, healthier enamel.
Everyday Enamel Care
Helps protect against daily wear and acid challenges.
Novu for new. Dent for teeth.
A name that carries the promise inside the tube honest ingredients, clinically inspired, gentle enough for the whole family.
Tips & Trends for Healthier Smiles
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*How Long Should You Wait Before Judging a Sensitivity Toothpaste?*
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Nano-Hydroxyapatite vs. Fluoride: Do You Really Have to Choose?
Nano-Hydroxyapatite: The Biomimetic AlternativeHydroxyapatite is not some new laboratory invention — it's the naturally occurring mineral that makes up roughly 97% of tooth enamel and 70% of dentin. What's changed is the ability to manufacture it at a nano-scale (particles measured in billionths of a metre), which allows it to behave very differently from the older, larger-particle versions of the mineral.
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Most of us have spent more time reading a cereal box than the back of our toothpaste tube. That’s understandable — the ingredient list is small, the words are long, and none of it seems to matter as much as whether the toothpaste tastes good and does its job.But one ingredient is worth two minutes of your time: Sodium Lauryl Sulfate, better known as SLS.
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“Rebuilds enamel.” “Repairs teeth.” “Reverses damage.” Toothpaste marketing loves big promises — and somewhere in the middle of all that language, a genuinely useful idea gets lost.
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